I had the most wonderful experience last week when we ran a giveaway competition on our Facebook page where anyone who uploaded a picture of themselves in one of our kaftans would go into the draw to win one.
We had a great response, and received quite a few email entries as well.
The reason I ran this competition is because I wanted to meet my customers. Being an online business, I only ever get to see a name and an address when I make up a kaftan for someone and then I send it out, always wondering who will be wearing it and why.
I received a real insight into my customer base with this competition and it was fantastic.
We are really proud to be able to make kaftans for the young, the old, the thin, the petite, the curvy, the tall, the plus size, the short and all that's in between.
We don't have a specific age group or demographic that we go after, our only aim is to help you feel beautiful in what you wear.
Everyone brings their own style to our kaftans, we've sold the exact same kaftan to a very groovy grandma who was 86 and to a 16 year old girl for her formal, and it looked stunning on both ladies!
On the news last week I heard that the CEO of Abercrombie & Fitch had said something along the lines of 'If you cant fit in our clothes (They go up to size 14) then you don't belong in them'.
I find that idea is the opposite of what we are about. If you are creating something beautiful, you should want everyone to be able to wear it, and that is what I want! I believe our garments have no barriers.
Now, back to the competition...
I was initially going to pick a winner based on my favourite photo, but every time a new photo was uploaded i wanted that one to win.... The list of my favourites got to about 20 before I realised this was not the way to choose!
So I have written down all of the names and I am about to draw one out of a bowl...
The winner of an Annalisa kaftan of their choice is:
TARA NORTON!
If this is not you, do not despair! I want to give anyone who entered 20% off any kaftan from our online store. (Just email me for your unique code! - Sorry I wasn't able to msg you all on Facebook)
Tara, please get in touch with me, and let me know which kaftan you would like!
Visit www.kaftansbyannalisa.com for the full kaftan range.
Thank you all so much for entering, and I look forward to running this competition again soon.
With Love,
